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Aaron Petz: AP&Co

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Aaron Petz is the owner and founder of Aaron Petz & Co (AP&Co), a commercial design and marketing agency based out of Phoenix, AZ specializing in things like assisting with re-branding and full-on package development. We got the chance to sit down with Aaron to talk about his experience in the field of design, the importance of collaboration, and how Phoenix can continue to gain national recognition

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Kim Kunasek: Pop-Up Store Expert

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Kim Kunasek and Rizal Oei are the brilliant brains behind the world-renowned Oei Design (pronounced “we”), a design company that specializes in consumer environments and retail entertainment. Some of their biggest clients have been Build-A-Bear Workshop, Ridemakerz, Toyota, and Roy’s Pacific Rim Restaurant. Kim and Rizal have been all around the globe designing retail stores, restaurants, and art exhibits. Recently, however, the two have been working on one of the most groundbreaking new trends in marketing: the “pop-up store.” It is essentially a shop with a shorter lifespan than other retail stores; the goal being to to deliver a limited-edition item to a niche group of consumers. Words by Nerds was able to catch up with Kim and find out more about why the pop-up store is going to be the next big thing for corporate retail marketers.

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