Here at Words by Nerds we are big proponents of quality content online. Many SEO and Web Marketing companies will emphasize that you need to have constant up-to-date content both on your site and on different pages across the web. But what is the difference between quality content and shoddy content?
Last week we outlined the importance of a high-quality “About Us” section on your site, this week we will explore how quality blog posts can drive organic traffic directly to your site to increase qualified leads and eventually sales.
Often times when we speak with a client who doesn’t have an up-to-date blog it’s for three reasons.
- They don’t see the point in having up-to-date content.
- They simply don’t have the time to write.
- They don’t know what to write about.
In this article we will address all three of the issues and provide solutions
Why do I need up-to-date quality content?
There are several reasons why up-to-date content is important when conducting business online. The first and most practical reason is that search engines, like Google, factor in the amount of new content when ranking your page in search results. The more content you have the more the Google “algorithm” will deem your site relevant to a user’s search.
Secondly, fresh content keeps your customers engaged in your company. Here at Words by Nerds we send out monthly newsletters to your clients and potential clients to keep them informed about the growth of your business and industry. This keeps your company in your customers mind so that the next time they need something from your particular industry they know who to call first.
Third, and possibly most important, content drives organic traffic directly to your site. This is where “quality” is paramount. Interesting articles that people actually want to read is effective in not only bringing people to your site but keeping them there as opposed to pay-per-click advertising, which also plays an important role in web marketing.
Let’s say you are a residential contractor and you have information that doubles the life of window screens in Arizona. Arizona residents who are searching the web, “How to increase the life of my window screens” will see your article, read through and possibly click on another helpful article about being a homeowner. Google tracks how long people stay on your site, whether they click on another link and how many people are reaching your page through search results. If your site receives enough organic traffic Google will increase your domain authority and page rank, both of which affect your standings in search results.
I don’t have the time to write blog posts
At Words by Nerds we have a simple philosophy, we want you to do what you do best; we’ll take care of your web presence. We understand that operating business is no easy task and spending even an hour a week to write up a blog post is time you could be chasing down leads or engaging with current clients. We recommend that a company’s blog is updated once a week at the very least.
Now you might be asking yourself, how can you write blog posts about my industry if you are just a bunch of tech nerds in Downtown Phoenix? That’s the beauty of our service. We take a journalistic approach to content creation. Words by Nerds will send one of our talented content creation experts to your office to conduct an in-depth interview that tells us about your industry and what sets your business apart from the rest of the competition. Along with a comprehensive business profile, we will ask you about any upcoming events, promotions, and frequently asked questions to craft strong SEO-minded blog posts to be shared through social media and drive traffic directly to your site.
We foster strong relationships with our clients through constant contact. A breaking news story has occurred concerning your industry and you need an article written ASAP? Give us a call and we will have something ready for you by the end of the day.
You’re the best at what you do. Whether you’re a real estate agent, pediatrician, scuba instructor or concert pianist you know what you’re doing. We know the internet, so leave that up to us!
What do I write about?
Anything and everything, just as long as it’s something that you would want to read about and more importantly something other people would want to read about. This can be anything from tips and tricks about your industry (like this article) to fun events going on within your office.
Write articles that demonstrate your value and expertise to possible customers. Many web marketing companies will have writers curating content for clients who know nothing about the industry. This might be satisfactory in fulfilling a blogs need to have up-to-date content but individuals looking for expert information will quickly dismiss these blog posts.
If Google recognizes that your content is helpful and people are actually reading it, your site will be higher in search results. Here is the short list of topics to fill your onsite blog with.
- Tips and Tricks in your industry
- Current Events within the industry
- Currents events with your company
- Helpful infographics pertaining to your industry
- Client spotlight (Have your client share the article through their network)
These are just a few ideas but there are endless ways to promote your business through your blog. Just ask yourself, “Would I want to read this?”