Providing the best customer service imaginable is a slippery slope, but imperative to the success of your small business. Delivering exemplary service is a surefire way to have customers and clients knocking down your door.
Your company’s reputation is everything. Just as terrible customer service can turn more noses away than rotten milk, achieving customer service nirvana keeps customers and clients out to pasture indefinitely. Positive word of mouth can even sprout new business opportunities for you along the way.
Are you looking to deliver killer customer service? Well, here are a few tips to get started.
Let’s start with the obvious – your customers and clients want to be offered a quality product or service. Sometimes the old adage of underpromising and overdelivering is appropriate! Make sure you take every measure to perfect your product before you start making deliveries. The best way to address customer complaints is to eliminate them in the first place.
Product is far from everything. Your clients won’t care if you provide them with the best web services on the planet if you do a poor job delivering it. Customers thrive off communication – the type of stellar individualized attention that makes them feel like the center of your universe. Everyone responds better to pesky snags and glitches when you keep an open dialogue.
Great communication can buy you time, but not much. Things move a lot faster now in the digital age than ever before, producing many impatient clients in the same token. Time is not a luxury as many of the same expectations have changed. If you can’t produce a quality product or service in the time frame your clients want, they won’t stick around.
Be prepared for when things reach Defcon 1, or worst case scenario. Create a plan of action for emergency situations. Experts say you should exercise the same level of fussiness over your customers as a mother would over her children, when good results aren’t really good at all.