Has your small business embraced the social media revolution yet? Many of your competitors have likely already discovered how services like Facebook and Twitter can grow their business by creating brand loyalty and creating new customers.
There’s still room on the bus. You don’t want to miss out!
Social media is considered the mega dome of eyeballs, a lucrative place for your business to be. Utilizing social media services effectively allows you to shape your brand and establish tone within the public domain. Before you jump into the pool, you should be aware not all social media is created equal.
The first step you should take is determining what social media services are relevant to your small business, providing the best opportunity for growth. The most common starting point for many small businesses is Facebook, amassing 1.1 billion active users.
Customers using your products and services are likely already connected to Facebook, according to most social media experts. Creating a business page allows these users to connect directly to you and even endorse your brand from word of mouth.
Users have the option to ‘Like’ your page, building an audience over time. You can advertise through Facebook for as low as $10 per day to assemble a larger base of fans, targeting an audience based on their location, age, gender or interests.
Twitter is similarly difficult to overlook with its 200 million active users, providing some of the best networking solutions for your small business. Follow users and businesses that you believe will be interested in your product or services.
Another huge advantage to Twitter is handling customer service in real time. When users have questions or complaints, you can respond directly with valuable information. You can alternatively thank people for their interest or alert them of special promotions.