Facebook is not happy.
Why, you ask? A group of Princeton epidemiologists (disease researchers) released a study comparing Facebook to an infectious disease and asserted that 80% of hardcore users will “recover” and abandon the social media titan by 2018.
The study features some glaring errors which Facebook used to release their own study hypothesizing that “Princeton Will Not Have Any Graduate Students by 2021”
“Using the same robust methodology featured in the paper, we attempted to find out more about this ‘Princeton University,'” stated Facebook data scientist Mike Develin in a note. “You won’t believe what we found!”
Develin found a correlation between a five year decline in journal article published by Princeton academics, and drop in Google trends results for the University. By correlating Google trends and undergraduate applications Develin concluded that Princeton would be virtually nonexistent by 2021.
Now this claim is obviously farcical and untrue but this backlash shows Facebook will not hesitate to fight fire with fire.
The Princeton team who released the study may be hitting themselves in the head right about now, as the study was released as a draft which has yet to be peer reviewed.
Develin dealt the final blow in his note by writing, “”Every Like for this post counts as a peer review. Start reviewing!
“We love Princeton … we wanted to give a fun reminder that not all research is created equal — and some methods of analysis lead to pretty crazy conclusions,” snarled Develin.
The authors of the paper have yet to respond to Develin, stating that they wish to complete the paper before making anymore assumptions.