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Your Brand Needs A Distinct and Consistent Voice

Human beings love and probably need to associate and categorize. It surely must have served some evolutionary function to be able to instantly categorize a stimulus into a group, such as “threatening” or “delicious”and be able to act accordingly right away. Although the daily mortal threats have mostly evaporated (there aren’t many saber-toothed tigers in […]

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The Facebook Ads Conundrum

A while back, a viral video debunking the legitimacy of Facebook Ads made the rounds of the Internet. Compelling and well put together, research company Veritasium’s ‘Facebook Fraud’ gave many web marketers reason to cry foul citing multiple evidence – perhaps none more notorious than 2012’s ‘Virtual Bagel’. Virtual Bagel was an experiment never actually […]

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