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The Extraordinary Kurt Tallis

Kurt Tallis is the Events and Marketing Director for FAMA and has experienced what it’s like to be a part of such a supportive community and how the Street Fair has been affecting so many people for the past few decades. We got to talk to Kurt about 4th Avenue, the Street Fair, and how working outside of your comfort zone can make you extraordinary.

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Juice Core: Business Unpasteurized

Based in Scottsdale, Arizona and founded in early 2012 Juice Core offers a variety of Juices, Cleanse, and Elixirs for those trying to look and feel better. With a brand new retail location Juice Core exemplifies Phoenix's entrepreneurial spirit. We chatted with one of Juice Core's owners about juicing, cleansing and staying healthy,

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Kim Kunasek: Pop-Up Store Expert

Kim Kunasek and Rizal Oei are the brilliant brains behind the world-renowned Oei Design (pronounced “we”), a design company that specializes in consumer environments and retail entertainment. Some of their biggest clients have been Build-A-Bear Workshop, Ridemakerz, Toyota, and Roy’s Pacific Rim Restaurant. Kim and Rizal have been all around the globe designing retail stores, restaurants, and art exhibits. Recently, however, the two have been working on one of the most groundbreaking new trends in marketing: the “pop-up store.” It is essentially a shop with a shorter lifespan than other retail stores; the goal being to to deliver a limited-edition item to a niche group of consumers. Words by Nerds was able to catch up with Kim and find out more about why the pop-up store is going to be the next big thing for corporate retail marketers.

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